Lowrance, founded in 1957 by Darrell Lowrance in the USA, is a world-leading provider of marine electronics focused on fishing and boating. It offers advanced products like the Eagle fishfinder with enhanced sonar, Elite FS™ displays, HDS PRO chartplotters, and trolling motors including the Recon™ with FreeSteer™ joystick and quiet Ghost X for precise control. With over 65 years of sonar innovations, Lowrance has earned awards such as the 2007 American Sportfishing Association Lifetime Achievement and Bass Fishing Hall of Fame induction. As B.A.S.S.'s longest sponsor (47 years), its gear has powered multiple Bassmaster Classic wins, plus a 2024 Top Product Award for the Eagle fishfinder. Trusted globally by anglers, Lowrance delivers reliable, high-performance tools for recreational and pro fishing.