Get to know us better

The Story

For over 25 years, we’ve been completely immersed in the world of high performance electronics. Our story is a bit of a throwback. We started as two Indiana teenage brothers doing car audio installs for friends in the driveway. Back then, we recognized the Internet’s potential, so we scrapped together our first retail website in the late 90s. We were one of the first sites in the category ever to use a “shopping cart” checkout, back when online shopping felt like the Wild West.

In those early days, we spent our time convincing a skeptical industry that “Internet Authorized” retailing was the future. We worked out the kinks with the big high-end brands, grew onto the Inc 500 list, and even built one of the largest audio performance shops in the Southeast.

Those experiences, and every lesson learned throughout our journey, are woven into who we are and how we do business today.

From Car Audio to the Marine Environment

As consumer demand shifted and technology advanced, our expertise naturally evolved from the world of car audio into the marine space. The same passion for premium sound that drove our early success carried over, but the mission expanded.

On a boat, electronics are about more than entertainment. Yes, great audio makes the day better, and the right lighting sets the vibe. But when you are miles offshore, reliability matters in a different way. Your chartplotter, sonar, VHF, GPS, and onboard power are the tools that help you navigate confidently, communicate when you need to, and get everyone back to the dock safely.

And the marine environment does not play nice. Gear has to stand up to salt, moisture, UV exposure, temperature swings, and vibration while still performing exactly as it should, every time. That is why we focus on marine-rated gear from trusted brands, from premium audio to the navigation and communication equipment you rely on when it matters most.

What You Can Count On

We’re a U.S. based authorized retailer, and every product we offer is sourced through official authorized channels and backed by full manufacturer warranties.

And if you ever need help, you’ll get straightforward answers from people who actually understand what you’re buying. We support every purchase with knowledgeable assistance, transparent policies, and a straightforward returns process. Sure, we want to be your go to source for marine electronics. But more than that, we’re here to help you dial in your setup so you can head out confident that your next lake day or offshore run will be a great experience.